Art History Essay Example | Topics and Well Written Essays - 500 words - 2

Art History - Essay Example f culture that mystify the Europeans such as the political dominion and other ideologies, which suggested that the degree of realism cannot be ignored (Nochlin 34). Images of orientalists cannot be analyzed without clarifying the clarity. For example, the Jean-Leone Gerome Snake Charmer art work of 1860. It was considered as the visual document portraying 19th century colonial ideas. It focused on Asian language of a transparent naturalism. The methodology employed by Orientals when creating their paintings is quite an admirable aspect. This is because they are able to involve the audience. The other mystifying acts of the Europeans depiction of the oriental comes into being when they take a photograph of the Oriental towns without ever having time to study them perfectly, in an expression specifically known as ‘touristic presence’(Nochlin 37). The European in the paintings are depicted as being only the gazers who finally bring the Asian world into life as intended. According to Orientalist painter Gerome, the strategy was to make viewers see the reflections of the Oriental reality. Black people especially the female, were depicted in various paintings to give aesthetic value to white merchants. For example (Nochlin 49) says that â€Å"the presence of black servant in Moorish Bath scenes serves connotative as well as ethnic purposes†. From Jean-Leone Gerome’s painting of The Slave Market, it should also be noted that slaves were from the inferior culture and that they were traded according to their complexion, gender as well as sexuality. Trading of attractive women was done inside the opera house. The merchants were not the typical Orientals but civilized Parisians. The women in question usually dressed up provocatively to attract buyers willing to part with their money. There is one particular painting known as Manet of Olympia where a black maid was used to indicate sexual naughtiness, but also treated less as compared to a lovely white figure. Sultan

Research Proposal- How Cheesecake Factory extend the overseas' market Proposal

- How Cheesecake Factory extend the overseas' market in China - Research Proposal Example This research proposal focuses on the process of business expansion adopted by American Bakery firm The Cheesecake Factory. The study will mainly reflect on the overseas activities of The Cheesecake Factory in China and the aspects related to the business expansion process. The Cheesecake Factory was established in the year 1975 by Oscar and Evelyn Overton. Initially, it began as a small shop in Detroit and was converted to a cheesecake supplier for the local restaurants (The Cheesecake Factory, 2014). Later on the business was shifted to Los Angles where the suppliers were the given the form of a restaurant 1978 by David Overton. This was the first Cheesecake Factory Restaurant. The initial strategy of The Cheesecake Factory Restaurants was to provide the customers with ultimate dining experience (The Cheesecake Factory, 2014). Presently The Cheesecake Factory is operating with more than 175 restaurants out of which 165 are being operated under its own brand, while 13 restaurants are being operated by Grand Lux Cafà © and one by The Rocksugar Pan (The Cheesecake Factory, 2014). The international expansion process of The Cheesecake Factory began in the 2011 as they expanded into the Middle East by partnering with M.H. Alshaya Co in Kuwait (The Cheesec ake Factory, 2014). This marked the beginning of a new business role for the firm as they started catering their services to the global consumers. In 2013, they extended to the Caribbean by opening a Cheesecake Factory Restaurant in Puerto Rico (The Cheesecake Factory, 2014). Recently, the company has started focusing on the Asian markets for enhancing the scope of growth and development of the firm. The aim of the research is to assess the process of business operations by The Cheesecake Factory in the Chinese market. The study will reflect the various factors that influence the process